In today's day and age, video is everything. As TikTok continues to lead the way, other channels have taken notes (Instagram adding Reels, YouTube adding Shorts, etc), and video content is becoming more and more important. Has your business looked into video marketing? Video marketing benefits are many, but here are the top three:
1. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A great story can communicate a brand's entire character in less than three minutes, and clever stories can help you become especially persuasive.
2. Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.
3. Video marketing is more powerful than ever before due to its ability to transcend language barriers and reach global audiences. Video is becoming one of the best ways to create an emotional connection with customers no matter their location or language is spoken at home.
Looking to add video to your content mix? Contact us today to get started at info@altitudemediaco.com
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